Although Cell Bikes' retail outlet had been well-established and widely recognised in Australia, they realised there was a need to overcome geographical limitations and expand their business to a global scale. One example of this limitation is the lack of availability of bikes in remote regions of Australia, both rural and interstate where a high demand exists.

With experience from existing eBay listing, Cell Bikes understands the potential of eCommerce in reaching customers that could not be approached through retail stores. They decided to adopt the Internet as their main channel of expansion, and complementing this will be a rebranding strategy to project a new, dynamic and energetic brand image to the public.

To fulfil this new expansion opportunity, S3 Group is contracted for the development of an online store and integrated Content Management System that can help streamline business processes.

Following a briefing session and understanding of their operational specifications, S3 Group devised an all-inclusive solution that incorporated Cellbikes' rebranding strategy into the new eCommerce platform and the Content Management System that manages contact, orders, inventory and dispatching. Reinforced by the expansion, Cell Bikes was able to achieve the following benefits:

• Solid, dynamic brand image for the new niche market
• Flexibility in discount and freight calculation
• Automated, real-time and secure online credit card transaction
• Implementation of "Verified by Visa" and "MasterCard SecureCode" technologies to reduce the risk of chargeback, thus protecting the client from subsidiary liabilities

The alignment of corporate image with appropriate technology yields business success.

Utilising S3 Group's proprietary Content Management System, Cell Bikes is able to efficiently manage orders, inventory and web content without incurring overhead costs. By automating various business processes, Cell Bikes has gained extented flexibility on other areas of their business.