With a trade exhibition for two of their product lines in a week's time, AstraZeneca approached S3 Group to develop two DVD interactive presentations to promote their products Zoladex® and Cosudex®. These two presentations were to be displayed on widescreen LCD plasma screens mounted on the walls of the exhibition stand.

Critical to this project was the tight project schedule to meet exhibition deadline.

Working under immense pressure, S3 Group allocated appropriate resources to develop two DVD presentations that successfully reflected the brand value of their products. It was imperative that the presentations aligned with AstraZeneca's existing marketing material, and the look and feel of the entire sequence was of immeasurable importance to the integrity of the campaign.

Concise. Effective. Timely.

The above elements best describe S3 Group's delivery of one CD-ROM and two compelling DVD presentations for the AstraZeneca trade show. The high level of attention to detail with respect to timing, animatics, color and font ensured an optimum visual experience for the end users.

The success with the exhibition presentations had strengthened S3 Group's bond with AstraZeneca as we continue the liaison through other solutions.