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It has never been more important to align your business and brand core values with your web site in delivering a positive user experience. Web sites are no longer just about the information that they convey - interaction, functionality, speed and intuitive interfaces are all key components to building an effective web site.
Our success is attributed to our proven development methodology, which has been developed over the years of experience from clients.
The five critical steps to our project approach are:
1. Understanding your Business
A solution can only be successful if it correctly addresses problems and requirements. The initial stage of every project entails a structured briefing process aimed to understand the client's business including problems, specifications, business operations and available opportunities.
S3 Group will combine this understanding with critical factors such as creative directions and technical requirements to ensure that the final solution appropriately adheres to the project brief.
2. Research and Exploration
Understanding the client's competitors plays an integral part of any web strategy development. S3 Group will conduct research into the key objectives of target users and competitor sites. This ensures that the client understands their online market position and provides a well-defined competitive edge over businesses within the same industry.
Our experienced team can then explore different potential solutions that can maximise the effect of the web site on users.
3. Designing the Solution
The design stage is not restricted to aesthetics, user interfacing and content presentation. It encompasses the entire project architecture - how operations and systems interrelate, how information travels, how the user experience is mapped out. There are three primary forms of architecture:
Creative Architecture
How well a user interacts with the web site plays a critical role in the success of an online system. The way elements are displayed on the screen and how they reflect the client's business all contribute towards user interactivity. A web site is effective only if it is able to maintain user interest and convey desired messages.
Technical Architecture
The initial development of technical architecture specification will reduce extravagant and time-consuming programming and database development in long-term. It is important that the technical structure corresponds with the business functions defined upon briefing.
Information Architecture
Information is useless unless you can find it. The way information is mapped out is conditioned by the behaviours of the targeted users. It is imperative to develop an organised content and site structure that promotes user comprehension and usability.
4. Implementing the Project
Enacting upon defined specifications and architecture, the project undergoes an assembly phase. All elements are weaved together based on predefined styles, interfaces and programming languages. During this stage, all business functions are developed and integrated into the application.
Once the mainframe has been completed, S3 Group enters a refinement loop where the final application is perpetually tested for errors and extended.
5. Ongoing Support / Maintenance
S3 Group ensures that you receive our maximum attention even after implementation. We provide ongoing services to warrant your business's success, including targeted search engine marketing, online advertising, promotional materials, technical support and expansion.
As your site gains traffic and exposure, the site statistics will provide us with vital feedback on user response that will enable us to improve the site and extend its functionality.
We provide warranty services for web solutions developed by S3 Group. Please contact one of our consultants for more information on how you can protect your website.
